In celebration of World AIDS Day, Wednesday December 1st, Alicia Keys has called on many of her celebrity pals to succumb to their digital life in an effort to raise money for her charity, Keep A Child Alive. Ryan Seacrest, Kim and Khloe Kardashian, Usher, Jay Sean, Lady Gaga, Jennifer Hudson, Serena Williams, and Keys' hubby Swizz Beatz, have joined the Digital Life Sacrifice campaign which requires them to sign off of all social networking platforms until they raise $1 million dollars for the charity.
The Associated Press reports:
Celebrities have filmed "last tweet and testament" videos and will appear in ads showing them lying in coffins to represent what the campaign calls their digital deaths.
"It's so important to shock you to the point of waking up," Keys said. "It's not that people don't care or it's not that people don't want to do something, it's that they never thought of it quite like that."
The campaign, she said, puts the disease in perspective.
"This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention," said Keys, who has more than 2.6 million followers on Twitter.
The foundation, which began in 2003, will accept donations through text messages and bar-code technology, which is featured in the charity's Buy Life campaign. Raised efforts support families affected by HIV/AIDS in Africa and India.
"We're trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we're all from?" said Leigh Blake, the president and co-founder of Keep a Child Alive.
"It's about love and respect and human dignity," she added.
For more information about the Keep A Child Alive charity please visit: http://www.keepachildalive.org/ and http://www.buylife.org/.
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